
How
Starting
Blocs
Began
Once upon a time, there was a big dream – to help EVERY child discover the joy of being active! Starting Blocs was born from a simple but powerful idea: what if we could make children’s athletics so much FUN that kids couldn’t wait to move, jump, run, and play?
As a Welsh Athletics programme, we’ve been building something special. We’re not just teaching children to run faster or jump higher (though they absolutely do!). We’re building confident, happy, active kids who believe in themselves and LOVE being physical.
Our mascot Blocky represents everything we stand for. Building skills piece by piece, creating strong foundations, and making sure every child has the building blocks they need to succeed in movement, sport, and life!

Our Mission
Getting kids moving
Let’s be honest, kids today spend a lot of time sitting still. Screens, school desks, car seats… there’s not always enough time for bodies to move and grow! That’s where Starting Blocs steps in with a HUGE smile and an even bigger mission.
We’re on a mission to;
We believe that when children feel confident in their bodies, they feel confident in themselves. And when they discover that movement is joyful, they carry that joy with them for life!
What is Physical Literacy?
Great question! Physical literacy sounds fancy, but it’s actually beautifully simple. Imagine your child having a toolkit full of movement skills that they can use anywhere, anytime, for anything!
It’s not about being the fastest runner or the highest jumper (though some of our Starting Blocs stars are pretty speedy!). It’s about giving every child the movement confidence to tackle whatever life throws at them.

The Building Blocks of Physical Literacy:

Movement Skills for EVERYTHING!
Here’s the really exciting bit – the movement skills children learn at Starting Blocs don’t just help with athletics. They help with everything!
In Sports:


In Everyday Life:
In School:

The best part? Children don’t even realize they’re building these transferable skills, they’re too busy having fun with their friends and Blocky!
The Starting Blocs Way of Life
We believe that being active should feel like the most natural thing in the world because it IS! Every child is born to move, explore, and discover what their amazing body can do.
We promise that every child who joins Starting Blocs will leave our sessions feeling more confident, more capable, and more excited about being active than when they arrived. That’s not just our goal, it’s our guarantee!
We’re not just building athletes. We’re building confident, resilient, joyful human beings who know that their bodies are capable of incredible things.

Ready to build something?
Every day, Starting Blocs children are writing their own stories of confidence, friendship, and joy in movement. Some start as quiet mice and become roaring lions. Others begin as wobbly toddlers and develop into graceful, coordinated athletes.
What story will your child write with Starting Blocs?

