About Us

Discover how Starting Blocs is helping children across Wales fall in love with movement and build skills for life.

How
Starting
Blocs
Began

Once upon a time, there was a big dream – to help EVERY child discover the joy of being active! Starting Blocs was born from a simple but powerful idea: what if we could make children’s athletics so much FUN that kids couldn’t wait to move, jump, run, and play?

As a Welsh Athletics programme, we’ve been building something special. We’re not just teaching children to run faster or jump higher (though they absolutely do!). We’re building confident, happy, active kids who believe in themselves and LOVE being physical.

Our mascot Blocky represents everything we stand for. Building skills piece by piece, creating strong foundations, and making sure every child has the building blocks they need to succeed in movement, sport, and life!

Our Mission


Getting kids moving

We’re on a mission to;

  • Make every child feel like a movement champion
  • Create lifelong lovers of physical activity
  • Build bodies that are strong, coordinated, and ready for anything

We believe that when children feel confident in their bodies, they feel confident in themselves. And when they discover that movement is joyful, they carry that joy with them for life!

What is Physical Literacy?

Great question! Physical literacy sounds fancy, but it’s actually beautifully simple. Imagine your child having a toolkit full of movement skills that they can use anywhere, anytime, for anything!

  • A body that knows how to balance, coordinate, and move with purpose
  • The confidence to try new activities without fear
  • The understanding that being active feels amazing
  • Skills that transfer from one activity to another like magic!

It’s not about being the fastest runner or the highest jumper (though some of our Starting Blocs stars are pretty speedy!). It’s about giving every child the movement confidence to tackle whatever life throws at them.

The Building Blocks of Physical Literacy:

Body Awareness

Understanding how your amazing body works

Confidence

Providing a positive attitude to give anything a go

Movement Skills

Running, jumping, throwing, catching, balancing

Enjoyment

Finding pure joy in moving and playing

Movement Skills for EVERYTHING!


Here’s the really exciting bit – the movement skills children learn at Starting Blocs don’t just help with athletics. They help with everything!

In Sports:

  • Football? Those agility skills from our games come in handy!
  • Swimming? The body awareness we build makes learning strokes easier!
  • Dance? All that rhythm and coordination pays off!
  • Hand-eye coordination from our throwing games is perfect!

In Everyday Life:

  • Riding bikes becomes easier with better balance
  • Playground adventures are more confident
  • Weekend adventures become easier
  • Even tying shoelaces gets easier with improved fine motor skills!

In School:


  • Better concentration from regular physical activity
  • Improved confidence that spills over into classroom learning
  • Social skills from working and playing with others
  • Stress relief from all that joyful movement!
The best part? Children don’t even realize they’re building these transferable skills, they’re too busy having fun with their friends and Blocky!

The Starting Blocs Way of Life

We believe that being active should feel like the most natural thing in the world because it IS! Every child is born to move, explore, and discover what their amazing body can do.

We promise that every child who joins Starting Blocs will leave our sessions feeling more confident, more capable, and more excited about being active than when they arrived. That’s not just our goal, it’s our guarantee!

We’re not just building athletes. We’re building confident, resilient, joyful human beings who know that their bodies are capable of incredible things.

Building Together with Welsh Athletics

We’re incredibly proud to build our Welsh Athletics programme specifically for children. This means every Starting Blocs session is backed by expert knowledge, proven methods, and a commitment to the highest standards of children’s athletic development.

This initiative ensures that while we’re having bucket-loads of fun, we’re also following best practices for child development, safety, and athletic progression. It’s like having the building expertise of master builders while keeping all the creativity and joy of playing with blocks!

Ready to build something?

Every day, Starting Blocs children are writing their own stories of confidence, friendship, and joy in movement. Some start as quiet mice and become roaring lions. Others begin as wobbly toddlers and develop into graceful, coordinated athletes.

What story will your child write with Starting Blocs?